Best Plain English Website — Private Sector 2011

Judges' comments

Winner: Optimal Usability — www.optimalusability.com

This site has a clear, straightforward purpose with highly targeted, engaging content. The services are explained very well and as a new user it was easy to find and follow every section.

Media statement

Finalist: KiwiTax — www.kiwitax.co.nz

This is generally a focused, well-written site with limited text, nice presentation, and clear navigation. They have done a very good job of simplifying language. The friendly, conversational tone supports the idea of making tax easy and stress free.

Media statement

Finalist: Martelli McKegg — www.martellimckegg.co.nz

This firm seems to have made a genuine effort to demystify the legal world – to its credit. The site uses plain English and informal language well to explain the company. The use of pronouns and stories make this law firm feel approachable, as in the explanation of how the client relationship works.

Media statement

2011 Awards winners and finalists
2011 Awards

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