Plain English Awards

celebrate New Zealand's clearest communicators

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'We worked for 3 years to get this!' Winner of the Best Plain English Document — Private sector Jacqueline Taylor celebrates her success. Photo by Rebecca McMillan Photography.


What an amazing ceremony last night! Congratulations to all our 2018 winners — you deserved all the recognition you got. The feedback you each received from your judges truly shows that plain English is alive and kicking in New Zealand. It also shows that, as a Trust, we’re making great strides towards fulfilling our goals.


‘Keep going and spread the word!’

A special mention to the winners of our Plain English Champion — Best Individual or Team category. The work that’s gone into the Better Letters Project at the Ministry of Social Development is seriously changing the lives of everyday New Zealanders.

Our judges got it right when they said, ‘Keep going and spread the word! Imagine what New Zealand’s public service might look like if every government department took this approach!’

Find out about this year’s winners

Take a look at photographer Rebecca McMillan’s wonderful photos of the ceremony

 

Posted In: 2018 awards ceremony, 2018 winners, Finalists, Social good, Winners

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We'll let our 'shortlist' cats out of the basket tomorrow, Thursday, 20 September. Image by Eric Han. Unsplash licence.


Over the past 2 weeks our judges have been busy reviewing all of this year’s entries. We’ll let the first ‘shortlist’ cats out of the bag (or basket) tomorrow, so watch this space.

In the meantime we can let you in on some of the feedback we’ve had about this year’s entries. Here’s what one judge told us:

I’m pleased to report we have many excellent entries (quality lifts every year, which is fabulous) and it’s tricky coming up with a shortlist.

Posted In: 2018 Plain English Awards, Plain English Awards, Shortlists

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So often we hear stories about the people behind a plain English initiative in an organisation. To make sure these people get their own time to shine, we’ve got a Champion award — for the Best Individual or Team.

These sometimes unsung heroes are those who’ve worked hard to make plain English a reality in their organisation.

Are you a plain English hero in your organisation? Here are a few signs that you need to enter for Best Individual or Team — of course, we know you’ll be able to think of many more!

You’ve talked to your leaders about the need for a plain English project

You’re the one who went to the management or board meeting and talked about all the good reasons for starting a plain English project (large or small).

Or maybe your team got the project started, and took proof of the benefits to management to advocate for wider adoption of plain English throughout the organisation.

If you’re a plain English leader, we recommend you enter and get industry-wide recognition.

You’ve trained your colleagues in plain English

Not content to be the only plain English writer in your team or business, you’ve created a programme of training. You’re spreading the word about the advantages of plain English and giving your colleagues tools and techniques to help them write more clearly.

Perhaps you make sure you include a slot at team meetings on plain English tips — and that slot has become the highlight of the meetings.

Or are you the go-to person or team that is consulted before a major report goes out or content is loaded on the website?

If you’ve become indispensable as guide or mentor for people who want to write clearly, it’s time to get that entry in.

You’ve produced resources to support clear writing

You’ve compiled all you know into a resource for your organisation — a writing how-to, or brand guidance on clear writing. You’ve created intranet resources and newsletter articles to help build a culture of clear communication.

Or perhaps you decided those terrible templates had to go. You’ve restructured, rewritten, and rebuilt templates to make standard communications easier to produce — and easier for the target audience to receive and understand.

Sometimes this background work needs to be brought to the fore — enter the Champion category and let your light shine!

Read about last year’s winner

Find out if your organisation is a contender for the Best Organisation category

Enter the Awards

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Does your organisation's writing rise above the rest? Image by Andreas Weiland. Unsplash licence.


Have you got what it takes to be a Plain English Champion? This year we have two Champion categories: the Best Organisation and the Best Individual or Team.

Here are five clues to help you decide if it’s your organisation’s time to shine. We’re sure you can think of many more!

1. Your organisation champions and celebrates clear communication

Clear communication is something your organisation values and rewards. Your leadership team walks the talk, promoting the benefits of clear communication throughout the organisation.

Internal documents, such as brand guidelines, policies, and newsletters, are written in plain English. Role descriptions emphasise the need to write clearly. Perhaps you even have formal KPIs for using plain English.

Let your industry peers know you’re a leader by entering the Champion category.

2. You’ve noticed better business results from clearer communication

You’ve got case studies or numbers that show improvement. Achieving a measurable return on your investment in business writing is evidence of Champion performance. You recognise writing is more than an everyday activity in business — it can be a way to improve business success.

If you’ve cracked it, you deserve a medal!

3. You’ve had great feedback from customers about your communication style

Getting praise from customers for using plain English is praise indeed! People don’t offer praise lightly. They’re more likely to complain about poor communication — or to say nothing at all.

Great feedback for your communication style shows you’re getting your message across in a way your customers appreciate.

We’d like to hear what brought about that success.

4. You train your staff in better business writing

Organisations that commit to a plain English culture offer their people resources and training. Writing in plain English takes skill and effort.

You train your staff to write clearly, which gives them a step up. They enjoy their writing more, and they write more efficiently.

Good on you for giving your people the tools they need to write well. That’s worth celebrating too!

5. Your organisation encourages peer review of print and online content

Peer review at key stages of a writing project is expected. People in your organisation seek out peer review as they can see the value in another person’s critique. Peer review uses a checklist or standard and is part of a defined process to achieve quality.

Good systems and processes are key to a Champion mindset. Enter the Awards and get some external recognition for your work.

Read about the entry requirements

Read about last year’s Champion organisation

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