Equinox IT
Winner: Best Plain English Website — Private Sector 2013
Peter Russell, Awards judge and Secretary of TCANZ (Awards sponsor) with Brendon Livingstone, Marketing and Communications Manager at Equinox IT
Judges' comment
The Equinox site is fresh, professional and well written.
It is an excellent example of plain English in action — and given the often complex and technical nature of the company’s work, this is a real achievement. This site has a clear purpose and achieves it extremely well: raising the profile and reputation of the company. The combination of detailed, relevant “What we do” section with a professional design and rich content in the blog creates the right impression.
Media statement
When we launched our current Equinox IT website in February 2013, we took the opportunity to make it much easier for visitors to navigate and gain the information they required. We made a deliberate effort to use a different language that separated us from often overused information technology phrases and clichés.
A key focus was to ensure that business decisions makers with a business problem could find the information they needed without knowing the technical language or the solution required. At the same time, we wanted IT professionals to be able to go directly to the details they needed. This dual focus was an important consideration in the way we structured and wrote the content for the website.
Equinox IT has a reputation for solving tough business problems. We are proud to have our website, www.equinox.co.nz, reflect our pragmatic and honest approach to IT and it is fantastic to have this recognised as a finalist in this year’s Writemark Plain English Awards.
Brendon Livingstone
Marketing and Communications Manager