2011 WriteMark |
Saturday 12 November 2011 |
New Zealand Plain English Awards |
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- Home
- 2011 Awards
- Awards photos
- Awards winners and finalists
- Plain English Champion — Best Organisation 2011
- Plain English Champion — Best Project 2011
- Plain English Champion — Individual or Team 2011
- Best Document Public Sector 2011
- Best Document Private Sector 2011
- Best Website Public Sector 2011
- Best Website — Private Sector 2011
- Best Sentence Transformation 2011
- Best Tech Communicator 2011
- Best Financial — Investment Statement 2011
- Best Financial — General Financial Document 2011
- People's Choice Document 2011
- Peoples' Choice Website 2011
- People's Choice 'Brainstrain' 2011
- About the 2011 Awards
- Media exposure
- Are the Awards making a difference?
- What is plain English?
- Awards Trust
- Past Awards and Conferences
Optimal Usability
Winner: Best Plain English Website — Private sector
www.optimalusability.com
At Optimal Usability our job is all about making things easy and intuitive to use. So when it came time to redesign our website earlier in the year, I put one goal in front of the team — to win a Plain English Award. This forced us to put users front and centre, and at one point we decided to completely rewrite sections of the new site based on client feedback. All this hard work has paid off and we now attract over twice as many visitors per month than the old site. We never thought we’d actually win the award, but it goes to show what having a Plain English goal can do!“
Trent Mankelow
CEO
www.optimalusability.com
Judges' comments
2011 Awards winners and finalists
2011 Awards
