<\/p>\n

Document name<\/h4>\n

Preparing for TB testing<\/em><\/p>\n

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Judges’ comment<\/h4>\n

The new document has a clear purpose as a guide for safe testing. You have structured it well, with content that\u2019s easy to skim thanks to a safety section, tips, and checklists.<\/p>\n

You\u2019ve used white space to good effect in the rewrite \u2014 the original was very dense. The rewrite is an attractive document with a considered and simple layout.<\/p>\n

Headings make it explicitly clear who the document is for, and why. You\u2019ve kept paragraphs short and concise, and your sentences are frontloaded and active. Well done.<\/p>\n

The language in the original was passive and verbose. The rewrite talks directly to farmers and feels far more conversational. The tone is neutral and helpful.<\/p>\n

You\u2019ve done a great job with this rewrite. It\u2019s a vast improvement on the original. This is a usable and useful document, which does the job well. Nice work!<\/p>\n

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Media statement<\/h4>\n

OSPRI is delighted to be named winner of the WriteMark Plain English Awards for the Best Plain English Turnaround. As a first time entrant, this has given us confirmation that our communications are direct, effective, and easily understood.<\/p>\n

OSPRI is a non-profit organisation managing New Zealand\u2019s national animal identification and tracing (NAIT) programme and the TBfree programme. We communicate with the people who make up New Zealand\u2019s agricultural backbone \u2014 farmers, landowners, contractors, and business owners.<\/p>\n

We recently had an opportunity to reassess the way we communicate, to revisit our main documents and explore the use of online channels to convey important information. We approached our task with a fundamental commitment to using plain English to reinforce the accuracy, brevity, and clarity of all OSPRI collateral.<\/p>\n

The language we use is often necessarily technical, and feedback from our farmer focus groups indicated a strong preference for simple, plain English to get the messages across. Because we\u2019re making sure all our communications are easy to understand, farmers know how to meet their obligations. This supports our work towards livestock traceability and a TB-free New Zealand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Document name Preparing for TB testing Judges’ comment The new document has a clear purpose as a guide for safe testing. You have structured it well, with content that\u2019s easy to skim thanks to a safety section, tips, and checklists. You\u2019ve used white space to good effect in the rewrite \u2014 the original was very […]<\/p>\n","protected":false},"author":1,"featured_media":263,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n