{"id":225,"date":"2016-06-04T00:30:43","date_gmt":"2016-06-04T00:30:43","guid":{"rendered":"http:\/\/www.plainenglishawards.org.nz\/?page_id=225"},"modified":"2016-07-08T06:05:40","modified_gmt":"2016-07-08T06:05:40","slug":"finalist-best-plain-english-website-private-sector-2-2015","status":"publish","type":"page","link":"https:\/\/www.plainenglishawards.org.nz\/winners\/2015-awards\/finalist-best-plain-english-website-private-sector-2-2015\/","title":{"rendered":"Finalist: Best Plain English Website \u2014 Private Sector 2015"},"content":{"rendered":"

<\/p>\n


\n

Website address<\/h4>\n

www.stmaryschildcare.org.nz<\/a><\/p>\n


\n

Judges’ comment<\/h4>\n

This is an excellent site. It\u2019s clear, well structured, easy to navigate, user-friendly, and has attractive visuals. Parents are likely find exactly what they need, in clear language with a friendly, forthcoming tone. This site would make you want to send your child to St Mary\u2019s.<\/p>\n

You\u2019ve used familiar language and written sentences using mostly active voice.<\/p>\n

Headings are frequent and useful, and you\u2019ve made excellent use of bulleted lists and left-aligned links. You\u2019ve also used expandable sections well on the \u2018Teachers\u2019 page, letting readers choose which content they read.<\/p>\n

Consider refining the design and layout a bit more to make the site seem less busy, and to organise information more clearly.<\/p>\n


\n

Media statement<\/h4>\n

St Mary\u2019s Early Childhood Education Centre is thrilled that our website is a finalist in the WriteMark Plain English Awards.<\/p>\n

Customers often form impressions about what an organisation is like based on how it presents itself on its website. We\u2019re a small, family-focused childcare centre with a Christian philosophy of welcoming and caring for others. When we use plain English, we \u2018write more like we talk\u2019, which makes it easier for us to convey who we are and what we value.<\/p>\n

Our website is very important to us and we want it to work well for both prospective and existing parents. Using plain English principles helps us achieve this goal by keeping the needs of our audience \u2018top of mind\u2019.<\/p>\n

Which early childhood education service to choose for their child is a big decision for parents. We can help reduce some of that stress by making important information easy to find and easy to understand on our website. Our existing families are also busy people, so we\u2019ve recently added a news blog (with a feed on our home page) to help families keep up-to-date with our latest news and photos.<\/p>\n

We\u2019re committed to using plain English principles for our web content as they work really well for our organisation.<\/p>\n

Geoffrey Lee
\n<\/strong>Licensee<\/p>\n

Eleanor Cave<\/strong>
\nContent Designer and Writer<\/p>\n


\n

www.stmaryschildcare.org.nz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Website address www.stmaryschildcare.org.nz Judges’ comment This is an excellent site. It\u2019s clear, well structured, easy to navigate, user-friendly, and has attractive visuals. Parents are likely find exactly what they need, in clear language with a friendly, forthcoming tone. This site would make you want to send your child to St Mary\u2019s. 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