Plain English Awards

celebrate New Zealand's clearest communicators

Deanna Lorianni

Judge: Best Plain English Annual Report category

Deanna is co-founder of Zuula, a communications strategy firm that helps organisations embrace their voice and transform convoluted messaging into compelling clarity. As a strategist, writer, and trainer, her goal is to enable clients to use language as a brand asset with empathy, creativity, and precision.

Deanna has served clients ranging from Fortune 500 companies to emerging businesses, across industries such as financial services and scientific R&D. In addition, Deanna co-chaired the ClearMark Awards from 2015 to 2017, an annual event celebrating the best plain language in North America. She is a member of PLAIN, Clarity International, and the Center for Plain Language.

2017 Plain English Awards judges